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The ICO checklist helps you think - Sendwize helps prove you did.
The ICO checklist is static and informal. It does not:
1. Record decisions
2. Assign ownership
3. Timestamp approvals
4. Create an audit trail
5. Show what information you relied on at the time
Sendwize turns the checklist into a defensible decision record you can evidence months or years later if challenged.
Despite being built by award-winning lawyers, no (and that is intentional).
Sendwize guides structured decision-making and captures rationale and evidence. It does not replace legal advice but does give legal, compliance and marketing teams something concrete to review, approve and rely on.
You can show the Sendwize workflow. That's it.
Sendwize works ALONGSIDE your existing policies and legal processes - it does not replace them but helps speed them up, break down jargon and help reach clear, documentable decisions.
Faster marketing processes = greater customer engagement.
Sendwize is built for:
(a) Marketing teams sending campaigns
(b) Compliance, legal, or risk teams supporting marketing
(c) Agencies running campaigns on behalf of clients
(d) SMEs who don’t have in-house legal teams
If you send campaigns and want confidence you can justify your decisions, it’s for you.
Forms and spreadsheets don’t tie decisions to users, enforce consistent workflows or prevent failing to consider key marketing compliance risks.
Sendwize combines compliance guidance workflows, user-level accountability and historical traceability as the gateway for marketing campaigns. See how we used gateway (not obstacle (cough, cough *Legal*))?
Confidence, consistency and defensibility.
Not to mention the savings in time and money from waiting for compliance sign-off, which can take weeks or never happen.
Trust us, we've been there.
Apart from time and cost? Free resources help teams think about compliance but they don't solve the operational problem Sendwize solves.
Most organisations struggle with marketing compliance rules and applying them repeatedly, defensibly and at speed. Sendwize is designed to solve this issue.